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So you want to be a musician? Excellent idea. There are so many opportunities in music these days, and the digital world makes it so much easier to get our music out there.
But raw talent only gets you so far.
In the modern age, getting your music into the real world means knowing how to manage social media.
So we’ve put together this guide to managing social media for budding musicians and music professionals.
Choose the Right Platforms
It’s important to choose the right platforms for your music, and it’s also important to choose the ones that work best for your audience.
If you’re an acoustic musician, Facebook might not be the best place for you; if you play in a band, Twitter might be better suited than Instagram or YouTube.
It’s worth creating profiles on all of these platforms–even if they aren’t used as often as others– when someone searches for ” guitar” or “rock band”, they can find you easily.
You should use each social media account as an opportunity to share content related to your music (like photos from shows), post updates about upcoming gigs or new releases/releases/albums coming soon etc., interact directly with fans by responding directly when people comment on posts (this helps build relationships)
Create Engaging Content
Creating engaging content is the most important part of building a following on social media. You want to create posts that are visually interesting, high-quality and relevant to your music and audience.
Experiment with different types of content, such as photos (especially live shots), videos and behind-the-scenes glimpses into your creative process.
Be Consistent
Consistency is key when it comes to building a social media following. It’s important to post regularly (at least once a day, if possible) and make sure your content is consistent in terms of quality and tone. If you posting photos of your dog every day, for example, then people will come to expect that from you–and if they don’t see it on their feed one day, they might wonder what happened to him!
Interact with Your Fans
Interacting with your fans is an important part of building a following and maintaining the relationship you have with them. If someone likes your music, they’re going to want to know more about you as an artist. Responding to comments and messages will show them that you care about what they think, which will encourage them to keep coming back for more.
You should also use social media as an opportunity for feedback on your music and content–this can help you improve as an artist, which will make fans happier in the long run!
Use Hashtags
Hashtags are a great way to get discovered by new fans who are interested in your genre or style of music. If you’re posting a song that fits into a certain category, use relevant hashtags in your posts and consider creating your own unique hashtag so fans can find your content easily.
Collaborate with Other Artists
Collaborating with other artists can help you reach new audiences and build your social media following.
Look for artists in your genre or related genres who have a similar following to yours, and consider collaborating on a song or sharing each other’s content on social media. This will help you build relationships with fellow musicians, which can lead to joint projects down the road.
Engage with Influencers
Influencers are people who have a large following on social media, and they can help you reach new audiences. Influencers include bloggers, YouTubers and Instagrammers.
If you’re looking for influencers that are interested in your genre or style of music, consider reaching out to them directly to see if they would be interested in collaborating with you or sharing your content.
Be Patient
Building a social media following takes time and effort, but it’s worth it. If you’re patient, consistent and authentic in your interactions with your fans (and they are indeed fans), then you can build a loyal and engaged following that will help you grow your music career.
- Be Patient: Building a social media following takes time! Don’t expect to see results overnight–it took me years before I started seeing any signficant growth on my platforms.*
- Be Consistent: You to be consistent in posting new regularly so that people know when they should check back for updates from you.*
- Be Authentic: Your followers want real conversations with real people–they don’t want someone who is just trying too hard or being fake all the time.*
Conclusion
Congratulations! You’ve made it to the end of this article. Now, it’s time to put what you’ve learned into practice.
If there’s one thing that I want you to take away from this guide, it’s that promoting yourself as a musician takes time and effort–but if you’re willing to put in the work, it can be very rewarding. Be consistent in your efforts and don’t be afraid of trying new things (even if they seem). Good luck!
